Learn Why Summer Is So Expensive This Year Skip to content

Sticker Shock Summer: Temperatures are rising and so are prices.

Explore the costs

The Facts

What you're paying now

Gas

$4.15 /gal

AAA average, 9/8/26

39% higher than the $2.98 pre-war price on 2/28/2026

Power

18.1% higher

U.S. residential electric rate

Energy Information Administration: 18.8¢/kWh, Apr. 2026 vs Jan. 2025

Burgers

$6.83 /lb

ground beef national average

Bureau of Labor Statistics average price data, June 2026

Tariff burden

$1,100

per household

Yale Budget Lab estimate of annual household costs from Trump administration tariffs under current law

Explore the Costs

Summer costs more now

Choose a summer plan. See the brand-name basics families buy for it, and how much more they cost this summer.

Beach Day

Cooler, towels, shade, sunscreen, toys, and water gear for a family beach day.

Total increase 21.0%
Jan. 2025
$348.25
Aug. 2026
$421.52
Added cost
$73.27

Soft cooler

Coleman

50.2%
Jan. 2025 $27.72 Aug. 2026 $41.63

Pool float

Intex

46.2%
Jan. 2025 $12.99 Aug. 2026 $18.99

Swim goggles

Speedo

37.4%
Jan. 2025 $16.00 Aug. 2026 $21.99

Kids life jacket

STEARNS

21.2%
Jan. 2025 $25.99 Aug. 2026 $31.49

Insulated water bottle

Contigo

19.6%
Jan. 2025 $22.99 Aug. 2026 $27.49

Beach chair

Rio Brands

17.1%
Jan. 2025 $69.99 Aug. 2026 $81.99

Beach umbrella

Tommy Bahama

16.7%
Jan. 2025 $29.99 Aug. 2026 $34.99

Beach wagon

MacSports

14.9%
Jan. 2025 $95.69 Aug. 2026 $109.99

Dock & Bay beach towel

Dock & Bay

14.3%
Jan. 2025 $34.99 Aug. 2026 $39.99

Sunscreen

Coppertone

9.0%
Jan. 2025 $11.90 Aug. 2026 $12.97
Methodology

This tool compares nine or ten recognizable-brand products available on Amazon for each summer plan, using price histories from Keepa. For each product, the baseline is its most recent available new price on or before January 20, 2025, and the comparison is its live new-offer price on August 4, 2026. The same Amazon product listing is used for both prices. We also retain each product's 30-day median in our review report to identify temporary sales or recent price rebounds. These totals are illustrative shopping baskets—not a CPI-style index or a claim about every product in a category.