WASHINGTON – Monday, August 3, 2026 – Today Home of the Brave launched a $2 million expansion of our Sticker Shock Summer campaign, which is highlighting how the Trump administration’s policies are raising prices for millions of Americans.
We are running a new digital advertisement from a (fictional) law firm, Sticker Shock & Associates. The ad will run nationwide on YouTube, and drives home the fact that this administration’s economic policies are causing genuine pain for many Americans' wallets:
The ad asks: “Have you or a loved one been injured by sticker shock this summer? Don't suffer in silence. Call the law offices of Sticker Shock and Associates or go to our website to learn why this administration's policies are making your summer more expensive.” The number shown on-screen, 1-866-2PRICEY, is a real line we set up to educate Americans about the costs of this administration’s tariffs and war in Iran.
We are also launching a new billboard that will highlight the fact that this administration has prioritized fighting an unpopular war of choice overseas, while Americans face higher prices domestically.
We will now have more than 400 billboards across our 16 target states: Delaware, Illinois, Indiana, Iowa, Kansas, Maryland, Michigan, Missouri, Nebraska, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia, and Wisconsin.
With this expansion, we will continue running two other preexisting ads on YouTube: a 30-second spot showing Trump rolling up prices in a department store, and a 60-second spot detailing how the administration's policies are directly responsible for price increases.
We first launched our Sticker Shock Summer campaign in June as a $15 million education and mobilization project. It is a project of Home of the Brave, which exists to educate Americans on the real-world consequences of this administration’s policies, and to highlight what bravery looks like in defense of American democracy.
To be connected with spokespeople for comment, contact [email protected].